The visual impact of labels: how it influences the purchasing decision

Labels are not just an informative element. Their design, material, and placement can be decisive in capturing the consumer's attention and creating an immediate connection with the brand. In an environment where competition is fierce, purchasing decisions are often made in a matter of seconds... and that's where a well-designed label can make all the difference.

As consumers, we make decisions guided by sight. Attractive, clear, and well-integrated labels build trust, communicate brand values, and enhance the perceived quality. This results in greater perceived value and, therefore, more sales.

Some factors that make a label stand out positively include:

• Design consistent with brand identity.
• Legible and modern typography.
• Colors that stand out and contrast well with the background.
• Materials that reinforce the product's quality.
• Short, powerful messages that create an emotional connection.

Labels also play a key role in consumer transparency and trust: displaying certifications, country of origin, or sustainable processes adds value and reinforces the purchase decision. In short, it's not just about what you sell, but how you present it.

BRITIGRAF Labels: Functionality, Design, and Sustainability

At BRITIGRAF, we’ve spent over 40 years perfecting the manufacturing of labels for footwear, fashion, textiles, leather goods, and other sectors. We offer a wide range of materials and finishes, always aiming to make each label a true extension of your brand.

Some of our standout product lines include:

• Woven labels: perfect for premium clothing and footwear. They offer an elegant finish, are durable, and fully customizable.
• Printed labels: a versatile solution for a wide variety of products. They can include pictograms, technical information, logos, and more.
• Hang tags: ideal for highlighting promotions or unique product information, with eco-friendly material options.
• Heat-seal and adhesive labels: easy to apply, functional, and available in different formats and materials.
• Sustainable labels: made from recycled paper, organic cotton, recycled TPU, or even natural cork.

All our labels can be customized in terms of size, shape, color, attachment type, and finish. Additionally, we use eco-friendly inks and OEKO-TEX and GRS-certified materials, ensuring a safe, responsible product that aligns with

Labels That Tell Stories: Our Work Philosophy at BRITIGRAF

Labels are a unique opportunity to communicate who you are, what you do, and why the consumer should choose you. At BRITIGRAF, we see it this way — that’s why we support you throughout the entire process, from the initial idea to final production, with speed, commitment, and exceptional customer service.

What sets us apart?

• Personalized and professional service: we listen to you and offer creative, viable solutions.
• On-time delivery: we know timing is critical. We meet deadlines with no excuses.
• Technical expertise: we have advanced machinery and a team with decades of experience.
• Flexibility: we adapt to both small and large production runs, adjusting to your pace and needs.

Looking for labels that stand out on the shelf, tell your brand story, and win consumers over at first glance? At BRITIGRAF, we know how to help.

• EMAIL: info@britigraf.com
• Phone: +34 965 683 882
• Location: Calle Alberto Sols, 18 – ELCHE PARQUE EMPRESARIAL - 03203 Elche (Alicante), Spain

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